Researched target lists
Built for your ideal customer, not bought in bulk. Every account is checked before we call.
Get a Predictable Sales Pipeline Without Building Another Sales Department.
MordoX designs, manages, and continuously improves outbound sales operations that help B2B organisations create qualified commercial conversations through research, intelligent targeting, professional outreach, measurable qualification, and operational discipline.
B2B Appointment Setting for Australian Businesses, Done for You.
MordoX is a B2B lead generation and appointment setting agency for Australian businesses. A managed team researches your market, cold calls the right decision-makers, qualifies genuine interest and books meetings into your sales team’s calendar, then follows up on every meeting to improve the next one.
You keep selling. We handle the research, the calling, the qualification and the scheduling, plus the people, training, quality checks and reporting behind them.
- What we do
- B2B lead generation, cold calling and appointment setting
- Who it is for
- Australian B2B companies with a sales team to feed
- What you get
- Qualified meetings in your calendar, each with a written brief
- Where
- Businesses across Australia, served by a remote team
- Founded by
- Eric Jackman, ex-Australian telecom sales and operations
More Opportunities. Less Workload.
Everything a high-performing sales development team does, without recruiting, training or managing one.
Professional cold calling
A trained team that represents your brand well and reaches the person who decides.
Genuine qualification
Need, timing and authority confirmed on the call against criteria you set with us.
Meetings in your calendar
Booked with context and a written brief, so your team walks in prepared.
No-show rescheduling
If a prospect misses the meeting, our scheduling team arranges another time.
Clear reporting
See calls, conversations, meetings and outcomes, and what we are changing next.
Every Meeting Is Qualified Before It Reaches You.
A booked meeting only counts when it is worth your team’s time. Before anything lands in your calendar, our callers confirm:
- You reach the decision-maker or a genuine influencer, not a gatekeeper
- There is a real, relevant need you can solve
- Timing and context are confirmed on the call
- The prospect agreed to the meeting knowing what it is about
- You receive a written brief before the meeting starts
Six Steps Behind the Name: M.O.R.D.O.X.
Finding new customers should not be left to chance. Each letter of our name is one step of the system we run for every client.
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01 · Mine
Find the Opportunities
We research your market and build a list of the businesses and decision-makers most likely to need what you sell, rather than buying a generic database.
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02 · Organise
Organise the Research
Accounts are segmented by industry, size and likely need, so every call starts with context and the right person is reached first.
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03 · Refine
Refine the Message
We shape the talk track, the qualification questions and the objection handling around your offer, and keep refining them as calls teach us more.
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04 · Deliver
Deliver Qualified Meetings
Our team calls, qualifies genuine interest against the criteria you set, and books the meeting into your calendar with a written brief.
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05 · Optimise
Optimise Through Feedback
After every meeting we ask what happened, even when it went nowhere, and use it to improve who we call, what we ask and what we book next.
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06 · X
Multiply What Works
Once a segment, message or offer is proven, we scale it deliberately, so growth comes from evidence rather than more noise.
Our Job Doesn’t Stop When the Meeting Is Booked.
We want to know what happened in every meeting, even when it went nowhere. That feedback changes who we call, what we ask and the quality of the next opportunity we book for you.
It is the difference between an appointment setter and a sales development partner.
Hiring an SDR, or Outsourcing to MordoX?
| In-house SDR | MordoX | |
|---|---|---|
| Time to first meeting | Recruit, onboard and ramp first | Campaign starts once the brief is agreed |
| Training and coaching | Your managers’ time | Handled by MordoX |
| Quality checks | Usually ad hoc | Built into every campaign |
| Leave and turnover | Pipeline stops when they do | Covered by the team |
| Post-meeting feedback loop | Rarely closed | Collected after every meeting |
Industries We Know From the Inside.
Our founder spent years in Australian telecommunications and IT sales. That is where our playbooks are deepest.
IT & Managed Services
Meetings with business owners, operations and IT leaders who are reviewing support, security or cloud.
Learn moreTelecommunications
Unified communications, cloud phone systems and connectivity, sold to the people who own the contract.
Learn moreSaaS & Technology
Demos with the buyers and champions who feel the problem your software solves.
Learn moreBuilt by Someone Who Has Done the Calling.
Eric Jackman spent several years in Australian telecom sales and operations, on campaigns involving RingCentral, Avaya Cloud Office, 8x8, Cisco Webex and Microsoft products, as well as services from Australian managed IT providers.
That experience is why MordoX exists: to give sales teams more opportunities and better conversations, without adding to their workload.
Questions, Answered.
MordoX is a B2B lead generation and appointment setting agency for Australian businesses. A managed team researches your market, cold calls the right decision-makers, qualifies genuine interest and books meetings into your sales team’s calendar, then follows up on every meeting to improve the next one.
Australian B2B companies with a sales team that can take more meetings than it can generate, typically in IT and managed services, telecommunications, SaaS and professional services.
One where you reach the decision-maker or a genuine influencer, a relevant need and timing are confirmed on the call, and the prospect agreed to meet knowing what it is about. You set the criteria with us before the campaign starts.
Our scheduling team contacts them and arranges another time, so a missed meeting becomes a rebooked one rather than a lost one.
It depends on your market, the size of the target list and the number of meetings you need. We scope it on a short call and give you a clear proposal.
Ready for More Qualified Meetings?
Book a 30-minute call. We will look at your market, your ideal customer and your current pipeline, and tell you honestly whether outbound appointment setting is the right fit.